Ray-Ban Sunglasses are Hot in September

Market leaders, Ray-Ban, have increased their vice-like grip on the fashion sunglasses market though the very successful ‘colorize’ marketing campaign. Started early 2009, the campaign focuses upon the superb Wayfarer, Clubmaster, Cat’s, Jackie Ohh and Aviator styles encouraging wearer’s to ‘never hide’. The bold and bright colours have seen truly genius colour combos such as crystal red on white and Star Sunglasses favourite, black on an azure blue.

After its initial design in 1952, the Wayfarer® quickly endeared itself to Hollywood filmmakers, celebrities, musicians and artists, solidifying its iconic status for years to come. Today, Colorize your world! The Wayfarer® is available in a contemporary colour palette allowing the wearer to express a distinctive style and personality through this unmistakable look.

Both retro and timeless, the Clubmaster® is as fashionable today as it was when it was the eyewear of choice of counter-culture intellectuals and civil rights leaders. It is ideal for the generation that grew up with its classic curved lines as well as young whipper snappers who are discovering the iconic shape for the first time. The Clubmaster® is available in classic Black and Tortoise, along with new fashion color options such as Cobalt Blue Marble and Red Marble.

The shape is slightly reminiscent of the popular Wayfarer® style, but the large rounded lens shape separates the CATS 1000 from the other styles in the collection. With emphasis on character and style, these glasses represent the bold, unconventional heritage of Ray-Ban®.

A bold, distinct, modernized version of the classic feminine shape. Featuring rounded corners and a more deeper oversized lens shape than the original Jackie Ohh, this interpretation creates a contemporary look that takes up lots of real estate on the face. The Jackie Ohh II is available in exciting fashion colour palette with gradient lenses.

The shape that started it all. The Aviator is the brand staple originally designed for the U.S. military fighter pilots in 1937. Its timeless look with the unmistakable tear drop shaped lenses. This style allowed these sunglasses to quickly spread beyond their utility, becoming popular among celebrities, rock stars and citizens of the world alike. This is a iconic look that has endured for nearly a century.

www.starsunglasses.co.uk
http://www.starsunglasses.co.uk/index.php?manufacturers_id=4